Examine the role of
two cultural dimensions on behavior
A dimension of
culture is an aspect of culture that can be measured relative to other cultures.
Two examples are:
Collectivism and individualism:
This relates to the relationship
between the individual and the group. In individualist countries (e.g.
France, Germany, Denmark, and the USA) people tend to see themselves as
individuals who must take care of themselves. Ties between individuals are
loose and voluntary. Typical values are freedom, personal challenge, and
personal time. In collectivist countries (e.g. Japan, Mexico, and Korea) the
individual is tied to social groups such as families or clans throughout
their lifetime. This extended social group provides safety in return for
Long-term orientation and short-term orientation (Hofstede and Bond 1988):
describes societies' time horizon. Long term oriented societies attach more
importance to the future. They foster pragmatic values oriented towards
rewards, including persistence, saving and capacity for adaptation. In short
term oriented societies, values promoted are related to the past and the
present, including steadiness, respect for tradition, preservation of one's
face, reciprocation and fulfilling social obligations.
Study to use:
Wei et al. (2001)