Explain, using examples, emic and etic concepts
Bartlett (1932) mentioned the extraordinary ability of Swazi herdsmen to recall individual characteristics of their cattle. He explained that the Swazi culture revolves around the possession and care of cattle and it is important for people to recognize their animals because this is part of their fortune.
Yap (1967) suggested the term “culture-bound syndrome” (CBS) as a culture-specific psychological disorder which can only be fully understood within a specific cultural context. Among the Yoruba people of West African it is believed that spirits may come into the possession of a person’s soul and that the person can be treated by healing and spells spoken by a medicine man or a healer.
Study to use: Berry (1967)