Discuss factors influencing conformity

 

Well first of all, there are two different types of conformity that you should be aware of:

 

Informational conformity

 

         When an individual turns to members of a group to obtain information about what is right (e.g. when the available information is ambiguous).

 

Normative conformity

 

 

 

Situational factors in conformity: group size and group unanimity:

 

Group size:

 

 

Group unanimity:

 


Also the fact that you may admire the status of the group may affect whether or not you are more likely to conform.

 

 

Culture may also affect whether one conforms or not:

 

Study to use:  Asch (1951) and Berry (1967)